TBWA \Concept Unit, one of Nigeria’s prominent advertising agencies, has appointed George Onukwu as its new Executive Director. George, previously the Business Director of the company, embodies the agency’s vision of being a disruptive collective that challenges the status quo and fosters innovation.
During his time at TBWA\Concept, George has exemplified this vision by propelling the agency to new heights through his unwavering dedication, innovative thinking, and strong leadership abilities. His commitment to driving positive change and empowering Nigerian talents has played a significant role in the agency’s growth and success.
Kelechi Nwosu, CEO of TBWA\Concept Unit, emphasized that George’s promotion is a testament to his consistent dedication and his ability to challenge conventional thinking. They believe that his leadership will be instrumental in achieving their vision and advancing the development of Nigeria’s advertising sector. The agency has full confidence in George’s capability to guide them toward a promising future.
As part of the Executive team, George will prioritize diversifying and optimizing the agency’s services to provide tailored solutions for clients and expand agency platforms. He will also lead efforts in talent development, data science, and cutting-edge technology investments to ensure the agency’s long-term sustainability.
TBWA\Concept Unit, a part of TBWA\Worldwide, is an international advertising agency committed to bringing disruptive ideas to life through innovative execution. Based in Lagos, the agency is dedicated to creating and managing brand behavior in the modern world, working tirelessly to drive growth and foster innovation within Nigeria.