Infinix, a tech brand known for appealing to young consumers, has announced African music star Ayra Starr as the new ambassador for its HOT Series. The partnership, revealed on Thursday, highlights Infinix’s commitment to connecting with bold, creative minds who resonate with its innovative mobile technology.
Oluwayemisi Ode, Infinix Nigeria’s PR Manager, expressed excitement about the collaboration, saying Ayra Starr embodies the values of creativity, boldness, and innovation. According to Ode, the music star will inspire young people, especially Gen Z, to embrace their individuality and push boundaries.
Ayra Starr, known for her chart-topping hits like “Away” and albums like 19 & Dangerous, shared her excitement about working with Infinix. The latest device in the HOT Series, the HOT 50, has already gained attention for its sleek design and advanced features. With this partnership, both Ayra Starr and Infinix aim to inspire a new generation of creators and innovators.