Spotify Highlights 7 African Grammy Award Nominees

As the Grammy Awards approach, Spotify has highlighted seven African artists who have received Grammy nominations, recognizing their global influence. The artists include Burna Boy, Davido, Ayra Starr, Asake, Olamide, Tyla, and Musa Keys.

Here’s a brief overview of the spotlight on each artist:

1. Burna Boy: Burna Boy, a Nigerian superstar, has made history with four Grammy nominations, including Best Melodic Rap Performance. His album ‘I Told Them’ and the song ‘City Boys’ have become global hits.
2. Davido: With three Grammy nominations, Davido’s album ‘Timeless’ and tracks like ‘Unavailable’ and ‘Feel’ have dominated the charts. His music resonates most in Lagos, Nigeria’s entertainment capital.
3. Ayra Starr: Ayra Starr is the first female Nigerian artist nominated for Best African Music Performance. Her energetic performances during the “21: The World Tour” have garnered attention, and her song ‘Rush’ and album ’19 & Dangerous’ lead in streams.
4. Asake & Olamide: The duo’s collaboration on the song ‘Amapiano’ earned them a Grammy nod. Both artists have seen success with Asake’s album ‘Work of Art’ and Olamide’s album ‘Unruly.’
5. Tyla: A South African songstress, Tyla’s hit ‘Water’ peaked at No. 7 on the Billboard Hot 100, earning her a Grammy nomination for Best African Music Performance. The US leads in Tyla’s fan base.
6. Musa Keys: The South African producer and artist earned his first Grammy nomination for Best African Music Performance with the collaboration on ‘Unavailable’ with Davido. Musa Keys’ album ‘TAYO’ and the song ‘Selema (Po Po)’ have gained popularity.

These artists represent the diverse and impactful contributions of African music on the global stage. The Spotify data also reveals insights into audience demographics, with Gen Z (18-24 years) showing significant engagement with these artists.

The Grammy Awards are scheduled for February 4, 2024.